EVIL PROJECT TITLE

“To know ahead of time what you’re looking for means you’re then only photographing your own preconceptions, which is very limiting, and often false.”        Dorothea Lange   1895 – 1965

 

ART DIRECTION BY:

CLIENT:

CHALLENGE

“It’s about reacting to what you see, hopefully without preconception. You can find pictures anywhere. It’s simply a matter of noticing things and organising them. You just have to care about what’s around you and have a concern with humanity and the human comedy.”

Elliott Erwitt    1928

SOLUTION

“To me, photography is the simultaneous recognition in a fraction of a second of the significance of an event.”

Henri Cartier-Bresson     1908 – 2004

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